Part 1 - Welcome!
Part 2 - Special Offers
Part 3 - Business Quote of the Month
Part 4 - Feature Article 
Part 5 - About the 'Up-Starts' Newsletter

Part 1 - Welcome!

Dear <$firstname$>,

I am two days away from leaving London to return to my home town of Melbourne for three weeks and I can't wait. It's been around 15 months since I've been home. I am attending a couple of weddings and generally just looking forward to spending some time with my family and friends.

I always find it to be quite a profound experience to go back to a city that's so familiar to me, but strangely so foreign at the same time. I actually spend a lot of my time each time I go back trying to reconcile my memories with all the changes that have taken place.

This process can actually be incredibly creative from a business perspective because I am also constantly looking for goods and services they have in London that they don't have in Melbourne and vice-versa.

Great stimulation for my entrepreneurial tendencies!

Take a chance 2day!

Damien Senn

Life & Business Coach

Part 2 - Special Offers

Web Business Coaching

I am offering all my Up-Starts newsletter subscribers the opportunity to have a free 1 hour business coaching session to discuss setting up your first internet business.

I am offering 5 free sessions for the month of April, so it will be a matter of first come, first served. The sessions are ideally suited to people that are serious about establishing a web business.

The coaching session will be tailored to your specific business needs and objectives. Possible topics for discussion include:

	Selecting the right internet business for you
	How to generate sales leads from your website
	Setting up and growing your customer database
	How to make your website search engine friendly
	How to establish an e-zine to promote your brand and build your business
	How to develop web traffic without relying on the search engines
	Simple strategies you can employ to make the most of untapped market niches
	How to establish yourself as an expert within your specific market niche
	How to use colour psychology to establish your brand
	Establishing additional streams of internet revenue

To register for your session please click here.

Part 3 - Business Quote of the Month

"First comes thought; then organization of that thought, into ideas and plans; then transformation of those plans into reality. The beginning, as you will observe, is in your imagination."

Napoleon Hill

Author, Think and Grow Rich.

Part 4 - Featured Article - All Fortunes Begin With an Idea!

A new idea is merely the combination of two or more old ideas. The creation of a new idea is the critical first step in establishing any business.

People who dream of setting up their own business but don’t succeed, generally fall into one of three categories:

(1) too few ideas
(2) too many ideas or
(3) waiting for the ‘perfect idea’.

Any of these three states of mind may hinder the budding entrepreneur.

‘Would be entrepreneurs’ with too few ideas.

These individuals typically say “if only I had ‘an idea’ for a business.”

Just remember that if you say you don’t have ‘an idea’ it really means you have ‘no-idea’! If this applies to you, you need to get cracking on that ‘first idea’ fast! As soon as you are able to dream something up, you’ll have the essential ingredient that all successful businesses are built upon.

‘Would be entrepreneurs’ with too many ideas.

Can you ever have ‘too many ideas’ I hear you say? Well if your creative process leaves you feeling overwhelmed for choice then it’s definitely a possibility! Many highly creative people experience inertia in business purely because they have so many ideas. They don’t know where to start or which idea to implement first!

If you fall into this category, just pick one of your ideas (it doesn’t need to be your best one!) and begin to mentally develop it further. Consider the first key steps you need to take to push your business idea forward. Remember that you don’t have to have a 100 page business plan or a fully formed idea before you can start taking action! All you need is a little focus.

‘Would be entrepreneurs’ waiting for the perfect idea.

This is the equivalent of expecting to know how to swim once you’ve found the perfect swimming costume.

If you fall into this category, even if you do manage to find the ‘perfect idea’, ask yourself whether or not you are going to have the right skill base to get it off the ground. Many successful entrepreneurs have failed many times before their ‘perfect idea’ came along. It is through being prepared to fall down and stand up again that you develop the tenacity required to succeed in business.

Stay Ahead of the Game.

Whatever your circumstances, whether you are in business already or looking to start a business, creating ideas and being innovative will help keep you on top of your game. The way we are doing business globally is changing at such a rapid rate that if you don’t consistently innovate, you will soon be out of business.

Cultivate your Innovation skills.

All the entrepreneurs that I have met have been ‘possibility thinkers’. By this I mean they keep their minds open to new opportunities and new ways of thinking. The best way for you to cultivate this ability within yourself is to spend time around other creative thinkers. Challenge each other to innovate.

A Simple Idea Creating Exercise.

Two nights ago I had a brainstorming session with a couple of entrepreneurial friends over a meal. We did a little 5 minute exercise where each wrote down as many ideas as they could on how to create a million pounds within a year. The quality of the initial ideas was absolutely irrelevant. What was really valuable was what came afterwards, when each person read out their individual lists and we discussed how these particular ideas could work.

We had a lot of fun, a lot of laughs and generated a couple of really great business ideas (as well as plenty of ordinary ones!), purely by focusing our brains to answer a simple question.

So how many entrepreneurs does it take to change a light bulb?

Well I’m not entirely sure on the answer to that one! But I do know how many ideas it takes to start a business…

Just one.

Part 5 - About the 'Up-Starts' Newsletter

Copyright © Senn-Sational Limited 2007. All rights reserved.

Damien Senn is an Internet Business Coach as well as a fully qualified Chartered Accountant. He is the author of the ebook ‘Kick Start Your List’ and is passionate about helping entrepreneurial service professionals profit online.

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