Part 1 - Welcome!
Part 2 - Products / Special Offers
Part 3 - Business Quote of the Month
Part 4 - Feature Article 
Part 5 - About the 'Up-Starts' Newsletter

Part 1 - Welcome!

I am writing this newsletter from my London office. I arrived back here a couple of weeks ago after spending an amazing few weeks back in my home town of Melbourne. I was very sad to say goodbye to my friends and family, but at the same time very excited about the opportunites, both personal and professional, that awaited me in London.

Business wise it was a very creative trip in many ways. I had the opportunity to meet with some fellow entrepreneurs as well as explore different business concepts that were currently working very well in Australia.

For those of you who thought that it was impossible to set up a business selling ice to eskimos then you could always have a crack at selling sunshine to Aussies! There's a solarium on every street corner over there! Other thriving small businesses I came across include women only gyms, franchised lawn mowing services, personal training studios, juice bars (now big business in Oz), and even a boutique clothing shop with it's own cafe.

Up-Starts Featured Entrepreneur

I am happy to annouce that in next month's newsletter I will be launching an entirely new section to the newsletter called Up-Starts Featured Entrepreneur. I'll be interviewing various entrepreneurs and self employed people over the coming months who are actively pursuing their life aspirations through business.

If you think your small business could be of interest to your fellow Up-Starts readers then drop me an email (damien@senn-sational.com) describing your business and why you think it would make compelling reading.

I hope you enjoy the edition and as always would love to hear any feedback you have on it.

I trust that you are being all you can be.

Take a chance 2day!

Damien Senn

Life & Business Coach

Part 2 - Products / Special Offers

The World Internet Summit London 19-22 May 2005

Some of the most exciting opportunities that exist today for small business people are on the internet. If you currently have an online business or would like to set one up, you should definitely consider attending the World Internet Summit in London 19-22 May 2005.

The World Internet Summit brings together 12 stars of internet marketing under the one roof to share their experience, techniques and strategies on what it takes to be successful on the web. I'm very excited about attending the event as are many of my entrepreneurial friends.

I spoke to the organiser Alan Forrest Smith on Friday and he said that the event was almost sold out. So if it is something that interests you, you'll need to act fast!

Click on the banner below to find out more information and secure your place!

Are you thinking about establishing a coaching business?

Coaching is an exceptionally dynamic and exciting field where you get to bring the best out in people and help them advance towards their dreams.

If you are considering entering the field, then you should take advantage of the free 1 hour business coaching session I am offering my Up-Starts subscribers.

I have 5 complimentary sessions available for the month of May and they will be allocated on a first-come, first-served basis.

Possible topics for establishing your coaching business include:

	Is coaching the right business for me?
	Discovering the right coaching niche for your talents and abilities.
	How to turn your existing life and business experience into cash!
	Creating a web site in a way that builds your coaching business.
	The most powerful ways to attract new clients.
	Setting up and growing your customer database.
	The costs involved in setting up a coaching business.
	How to develop multiple streams of income through your coaching practice.

To register for your complimentary coaching session please click here.

Part 3 - Business Quote of the Month

"Come to the edge, he said. They said: We are afraid. Come to the edge, he said. They came. He pushed them.... and they flew."

Guillaume Apollinaire quotes (French poet and critic who helped to direct poetry into unexplored channels, 1880-1918)

Part 4 - Featured Article - Making the Financial Transition!

Making the financial transition from paid employment to earning a living on your own is probably the single biggest challenge facing many would be entrepreneurs. For most, the mere thought of financial insecurity holds them back from even trying. But if you have the vision, persistence and the ability to respond to market feedback the financial rewards will soon follow.

Two ways to make the transition.

There are essentially two main ways that you can make the financial transition.

1. Establish a revenue stream before you quit your job.

2. Quit your job and then build a revenue stream before your start-up capital runs out!

Establish a revenue stream before you quit your job.

Establishing a revenue stream whilst you continue to work, for most people is probably the more sensible of the two options.

The advantage of this approach is that it gives you the freedom to try things out at your own pace to see if there is a market for your product or service before you actually cut off your regular income stream from your job.

A disadvantage of this approach is that it is often hard to devote the time necessary to get your business up and running particularly if you have a demanding full time job. Another slightly less obvious disadvantage is that the comfort of a regular income may make you less prepared to take the risks necessary to make your business succeed.

Quit your job and build a revenue stream before your start-up capital runs out!*

Now this is the riskier of the two strategies and definitely not for the faint hearted!

The advantage of this approach is that you have all your time to dedicate to your new venture. Another bonus is the uncomfortable fact that you don’t have a regular income stream yet. It’s incredible what you can achieve in life when you place yourself in a position where you absolutely must succeed. This fact alone, if channelled effectively can rapidly propel you towards the achievement of your goal!

A disadvantage of taking this approach is the fact that it can put you under extreme financial pressure which can then impact upon the other areas of your life as well as the lives of any of your dependants. It could even mean depleting all your capital creating a need to return to paid employment.

The approach I took to set up my Coaching Business…

In setting up my own coaching business I decided to take the latter of the two options. I gave up my ridiculously well paid corporate consulting job so I could dedicate all my energies into establishing a successful coaching business.

What I personally like about this approach is the uncomfortable feeling you get when you start eating into your start-up capital whether it be savings, borrowings or venture capital. This feeling has compelled many an entrepreneur to push forward rapidly and make breakthroughs that they would not have been able to achieve had they kept their job.

So which approach should you take?

This a question that only you can answer. Give deep consideration to how you feel about both approaches and determine which one is more suitable for you given your current circumstances. It is also important to consider the type of business that will satisfy your entrepreneurial needs. This may also impact upon your ultimate decision.

Regardless of which approach you take, there is one thing that is for certain; if your will is strong enough and your idea compelling enough you will find a way!

* Financial Health Warning: if you do decide to take this approach please consult with your financial adviser first.

Part 5 - About the 'Up-Starts' Newsletter

Copyright © Senn-Sational Limited 2007. All rights reserved.

Damien Senn is an Internet Business Coach as well as a fully qualified Chartered Accountant. He is the author of the ebook ‘Kick Start Your List’ and is passionate about helping entrepreneurial service professionals profit online.

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