:: How to Find New Clients! - by Damien Senn ::


Volume 19  | 2172 subscribers  | 105 different countries | 15 January 2007

If you would like to read this newsletter online please click here.

Contents

Part 1 - Welcome!
Part 2 - Products / Special Offers
Part 3 - Featured Entrepreneur 
Part 4 - Business Quote of the Month
Part 5 - Feature Article 
Part 6 - About the 'Up-Starts' Newsletter

Part 1 - Welcome!

Dear <$firstname$>,

I've just got back to London after spending an amazing 3 days in Dublin.

While I was away, I spent a lot of time thinking about the importance of down time and stillness to allow your mind, body and spirit to rejuvenate.

I know that I personally tend push myself a little harder than I should. This year I am trying to be a little more creative with the way that I plan my time and I'm currently looking at how I can create more space in my year just to be. I find that being in nature is always a good start.

The trip also made think a lot about how important it is to know exactly why you are in business. I think it helps if your motivations go much deeply than just the accumulation of money. For me personally, one of my key motivations for running my own business is to give me the freedom and flexibility to continue to explore the magic and beauty of the world through travel. What is it that drives you?

Below are a couple of snaps I took in the Gardens of Powers Court in Wicklow, 12 miles south of Dublin. The gardens there are truly breathtaking. To find out more about them click here

Keep focusing on the all that inspires and excites you!

Damien Senn

Helping you profit online

Senn-Sational Limited
Ph: +44 (0)793 906 4338
Email: support@senn-sational.com

Part 2 - London Workshops - 24th & 25th February 2007

I am running two London Workshops through Alternatives with Davide De Angelis on how you can utilise the internet to grow your business.

Both of the workshps will sell out so if you are interested in coming along, I recommend that you don't leave your booking to the last minute!

Grow Your Business Online!

We live in a world experiencing unprecedented levels of social and business change. The people who will thrive and prosper in this environment will be the ones that embrace change and position themselves to take advantage of the incredible opportunities created by the internet. You will learn a radical approach to marketing online that will take your business into a whole new dimension. You will be taken through a step by step process that will help you uncover your very own strategic internet marketing blueprint. You will discover how to create a web presence fast, find your niche target market and attract customers and clients without the need for expensive and complicated advertising.

Date: Saturday 24th February, 10am to 5pm
Price: £60/35 concs
Venue: REGENT'S COLLEGE - Inner Circle, Regents Park, London, NW1

For bookings and more information click here

Creating Inspirational E-Products

One of the quickest and easiest ways for you to prosper from sharing your expertise is through the creation of information products. The radical advancements in technology has made product creation a possibility for anyone with a burning desire to share their ideas with the world. This day will reveal innovative strategies for creating high quality information products that will build your credibility and help you earn you money while you sleep. You will be taken through a step by step process to create your own information product creation blueprint. You will discover how to tap into your creative genius, take advantage of free online tools as well as how to practically create and distribute your products online.

Date: Sunday 25th February, 10am to 5pm
Price: £60/35 concs
Venue: REGENT'S COLLEGE - Inner Circle, Regents Park, London, NW1

For bookings and more information click here

Part 3 - Featured Entrepreneur - Topher Morrison

At the age of 21, Topher Morrison was in big trouble. A failing personal development franchise had put him $85,000 in debt and he was eating every 3 days.

Through focused determination, as well as the skills he had acquired in the fields of NLP and hypnosis, Topher managed to turn his business and personal life around and in the process has built up a world class training organisation... read more

Part 4 - Business Quote of the Month

"The big shots are only the little shots who keep shooting."

Christopher Morley

Part 5 - Featured Article - The 7 mistakes most small business owners make marketing their business online.

Many small business owners understand the potential of the internet to market products and services. Their real challenge comes when they actually try to implement their business visions online.

Below are 7 mistakes to look out for when marketing your small business online.

(1) Most small business owners don’t know the strategic goal of their website.

Most small business owners know the importance of having a website but don’t quite know the reasons why.

It is important to understand that a website is merely a tool. Just like any other tool, it is a great servant but poor master. Your website won’t guide you, you need to guide it.

The way you guide your website is by understanding exactly why you decided to create one in the first place. If you planning to build a website, spend some time considering exactly what purpose you hope it will serve. Some potential strategic purposes include.

- to build relationships with your target market
- to sell a specific product or service
- to generate subscribers
- to generate advertising income
- to funnel traffic to other websites
- to build credibility for your expertise

Once you understand why you are using the internet you can then focus upon the how (the how is actually the easy part!).

(2) Most small business owners make the mistake of taking marketing advice from their web designers.

Web design and web marketing are two very different disciplines. Most small business owners think that as soon as they get their website live then they’ll have a flood of people beating down the door to do business with them. The actual reality of the situation is often something quite different.

Remember that there is no point having a beautifully designed website if no one ever comes to visit it!

An effective website should not only be functionally designed but should also help the business owner achieve their commercial goals.

(3) They can’t decipher what sites are already doing well on the web.

If you want to achieve success in any discipline you need to find out who’s already doing well and what you can do to replicate or model their success.

This is no different on the web. There are businesses that are doing very well on the web and there are businesses that aren’t. Your job is to work out which ones are doing well in your market place and learn from them.

(4) They spend too much time on their site design and no time at all on marketing their site.

Small business owners would actually be much better off doing the reverse. Firstly creating a simply designed by nicely functional site and then investing the rest of their time generating traffic to their site. Once they have traffic coming to the site the challenge will then be to convert some of this traffic into paying customers and clients.

(5) They don’t build up a list of interested prospects.

Most people will only ever check out a small business website once and they will never return regardless of how much they liked it.

The reason for this is because of all the other millions of sites out there on the web trying to capture our attention. If you want to build long term relationships with your website visitors you need to provide an incentive to them to give you their email address so you can keep in regular contact. You can usually achieve this by giving something of value away for free such as a mini course or free download.

(6) They don’t effectively share and sell their expertise.

The internet is definitely a domain where people with an abundance mindset thrive. Your knowledge and expertise won’t do anyone any good, yourself included, trapped inside your head. You need to constantly strive to find ways to share what you know with as many people as possible if you are to experience the success that you desire online.

(7) They don’t leverage the resources of other people.

This one idea is a recipe for disaster online, thinking that you can do everything yourself. If you want to succeed online then you have to engage and utilise the talents and skills of other people.

Your first challenge is to first work out exactly what you are good at. Your second challenge is to then try and surround yourself with people that are good at doing all the things you neither have the time or inclination to do.

To share your comments on the Senn-Sational Blog click here